The logo is going to be used on landing pages. Most of those people will be in on mobile. I don’t want a big logo square logo that’s going to take up a ton of room. And the logo should look good on a dark background or a light background. If you look at some of the competitor logos, you can get a little feel for the size/ratio of the logo - probably something around a 5:1 ratio.
I want the logo to demonstrate trust. The people visiting the website will be looking to find the best of the best real estate agents. There are so many agents to choose from and we need to be the site they turn to and trust when they are making that big decision.
It’d be great if the logo can demonstrate and reiterate that trust. The twitter blue check comes to mind. If you see that checkmark, you know the account has been verified. Somehow, I want the logo to signify that we verify and check the people we recommend.
That doesn’t mean it needs to be a checkmark. I just wanted to relate something you may be familiar with.
So, it might not be a checkmark. It could be that all of the realtors are positively reviewed so maybe it’s stars. Or something else.
I'm not opposed to great typography and some type of mark/icon on the left. I'm trying to keep this as vague as possible because I don't want to limit creativity.
Just keep thinking to yourself when designing this logo if it gives credibility and trust to the site/brand.