Outside The Box
We are a new company operating in Portugal, developing and building real estate, focusing at the moment on Residential buildings and Hotels.
An example would be a recently completed residential building: We acquired two small adjacent buildings, rebuilt and expanded them to create modern city apartments having young professionals as target clients.
Everything is done by us, from the scouting of adequate and interesting locations to build, to the actual construction and sales, but employing other companies in some parts of the process (real estate agents, some specifics in the construction phase)
As the name Outside the Box implies, we like to look at problems from a fresh angle, and to imprint all we do with a sense of uniqueness and creativeness.
Considering clients, in the residential business they mainly consist of young professionals (23-30 years old), and students arriving in college (around 18 years old). In the Hotel business, contacts are made with hotel chains and owners, creating the need for a professional image.
Apart from clients, the logo will be very visible to all the companies we work with (banks, real estate agents, hotel chains, other construction companies, architects, etc)
We are aiming for a professional and stylish feel, but a certain amount of playfulness may be added to the logo. Simplicity is also important.
The company is normally referred to simply by its initials OTB, so they may appear in the logo instead of the full name, or stand out in some way.
We feel there are at least two directions the design of the logo may take:
Using the actual name of the company, and come up with a logo that implies thinking outside the box. We have toyed with the idea of a stick figure sitting like Rodin’s famous sculpture “The thinker”, possibly on top of a box.
EDIT: We have attached some files of some sketches we had, so you can see the kind of simple design we intend for the thinker. Keep in mind these are very rough sketches (and obviously we have no artistic talent whatsoever)
The other direction would naturally be what we do, real estate developing.
Joining the two in a single design would be brilliant.
But we are open to other suggestions and ideas, and would very much like to see what you come up with.
For now we have no restrictions as to colors, we just ask they look elegant and professional, and look good on a white background.
Some examples of a few styles we like:
- The Twitter mascot and the feel on Skype's website.
- If necessary I'll try to provide a few more as the contest progresses.
Please don’t feel constricted by the amount of details we have provided , like I said we look forward to see your original ideas.
I'll be following the contest closely, and give as much feedback as possible.