The current logo represents the letter "M" MARCHETTI with a spring truck below, and i beleave is a very heavy Logo.
You can see what the logo means accessing the website:
But this is only for understand.
I Need to redesign a new logo that is the proposal for a "truck center". Because resell "truck springs" was the begining of the company, but today i sell o lot of diferent things like: tires, shock absorbers, springs, brakes, accessories in general.
My ideia is to have a logo, without names. And in his side or under it the name of the company: MARCHETTI. And in small words the slogan "Truck Center" on the right side...
But the writen is not impotant, the logo is.
You Can be creative.
New logo must be:
- Simple and clean.
- Easy to remember.
- Easy to understand it if the costumers know the old one. But don't bee the same like the old logo.
- The principal name is only "MARCHETTI" - and the slogan "Auto Truck" or " Truck Center"