FitCon is a major fitness expo in Utah with over 30,000 attendees. We have celebrity guests, fitness competitions, and exhibitors selling products.
We currently have a logo, but are looking to rebrand because we want to get into selling fitness apparel, bags, supplements, etc... We feel that our current logo does not go well with those types of sales.
We want a logo to be iconic. Something that stands out and recognizable. We want the icon to be able to stand alone without the typography of the font. This also has to look good on apparel, bags, supplement containers etc..
Ideally, the logo resembles our current one where if people saw the icon, they would know it is FitCon, but THIS IS NOT NECESSARY. It can be from scratch, totally un related.
You can view more about FitCon at http://www.fitcon.com. Please go to that webpage, look at what we offer, view our video to get a feel of our brand.