The Mainbrook Tavern is a 3rd generation tavern located in a historic NJ town. The entire restaurant has been re-thought and re-constructed and will re-open in 2011. What was once a classic tavern of the early 1900’s will now be converted into an open-air modern atmosphere restaurant with a not-so-tavern like menu. Although standard tavern foods will be available, upscale specialties will be featured to diverge from the norm and contribute to the two unique identities of this restaurant.
The restaurant shares land with one of the country’s oldest flea markets. As the only free-standing restaurant within the flea market property, it’s an attraction for out of town shoppers and will serve as a resting spot for some. These customers will be enticed by the close proximity, branded look, comfort foods and patio bar/lounge.
The weekend audience is made up of bargain shoppers with family fun and low costs in mind.
During the week, the flea market shuts down and the locals come out to gather. With bistro-style specials overlaying standard tavern menu items, a relaxed and seemingly out of place open-air dining room will draw a crowd from neighboring towns.
Two large glass wall panels open the entire restaurant up to unite the large outside patio with the comfortable interior bar and dining room. On the patio, lounge seating and additional high-top seating creates an inviting atmosphere for nights of live bands and other entertainment. TVs will be plentiful, however the Mainbrook Tavern is anything but a typical sports bar.
The weekday crowd is cost-conscious upper middle class looking for a unique dining and lounging experience close to home.
The goal of this logo will be to strike the balance by attracting the upscale weekday audience without deterring weekend flea market shoppers who walk by on foot.
• Upscale logo.
• Clearly indicates “this is not a typical tavern”.
• Use of reds and grays or colors which complement the red and gray theme. Exterior of building will be gray walls with black window awnings.
• Logo will be displayed on menus, signage, printed promotional materials, etc…