khammett got their new logo design by running a design contest:
RAA needs a new look- financial advisor who works with commercial pilots
Check out khammett's Logo design contest…
Accounting & Financial
Looking to appeal to younger commercial airline pilots, (by younger I mean 50-60 year old pilots) , primarily male dominated audience but should also appeal to spouses- so nothing too harsh
Other color requirements
Current branding is PMS 653C and PMS Cool Grey 8- not required to use, just background info
LOOK & FEEL - Clean, Modern, and Sophisticated ELEMENTS TO TRY - Subtle nod to aviation (ex.See cockpit windows in the attached) WHAT TO AVOID- NO Clipart- NO People or characters - No distinct plane images COLORS Blue – PMS 653C or similar Grey – PMS Cool Grey 8C or similar ABOUT RAA Independent registered investment advisors, specialize in the unique challenges and goals of airline employees and their families. -provide personal solutions for 401(k) management, financial and retirement planning and investment management WHY ARE WE CHANGING IT? Our current brand is widely known as the “advisor for retired pilots” or “their father’s advisor” We are hoping to freshen our image and appeal to a younger demographic while keeping our image professional and sophisticated. The new name of the company will be RAA TARGET DEMOGRAPHIC/PSYCHOGRAPHICS i. Airline Pilot, 50 - 65 years old, Married, $500,000 in investable assets, Conservative, Risk averse, Long-term planner 3 UNIQUES (unique selling proposition) a. Serving our friends and colleagues in the airline community b. Airline and military benefits experts c. An experienced team focused on clients' goals WOULD CONSIDER USING THE AFS LOGO SYMBOL IN A UNIQUE WAY
US$799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
khammett collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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