My Property Partner Logo Creative Brief

To create and design the company logo for use on all associated marketing materials and communications platforms including: Internet web site; Business Plan; Press releases; advertising collateral; business cards etc.

My Property Partner

Objectives: To develop and design a likeable and attractive logo in keeping with the My Property Partner brand vision, objectives, and values and the ideals and needs of the target market.

Target Market: First home buyers and first time property investors aged approx 18-40.

Segmentation Strategy: Residential and commercial property, low to middle end of the market.

Communication: Website is primary channel, with advertising and PR in support.

Branding Cues: Trustworthy - Partnership/Social Networking
- Fun -  Simplicity - Help/Empowerment. The design should be professional, modern and clean. It should display professionalism, expertise, trustworthiness, knowledge and experience.

Design:
Colours and Scheme - Colours that will imply trust, and vibrancy, but not too brazen or loud as this implies risk - blue or green (not too dark), gold, grey, on a white background.

Use of a House is the obvious choice- however this has been done to death in this industry. Nothing too rich that will take too long to load on web pages.

My Property Partner Tag Line:

 “Where Online Property Co-owners Meet”

Be as creative as you would like, but the design should be fun but professional, modern, and clean. It should display professionalism, expertise, trustworthiness, energy, stability, and experience.

Can use the abbreviation MPP 

JPEG formatting for use online

Low quality images

Extremely traditional designs

Designs with more than three colours