Superior Fitness Systems (Superior Corporate Boot Camp & Superior Boot Camps are my two main businesses under the parent name)
I am a personal trainer and I love to help people achieve their goals of weight loss and fitness. People need me to help them, most can't do it by themselves. I want to be the go-to person for fitness achievements. My business is personal training (1 on 1), semi-private training, public boot camps and corporate wellness and fitness.
My Superior Fitness Systems logo has to encompass all of my services and carry over into the other logos. I want professionalism, perfection, expertiism, and athleticism all portrayed. I want to be seen as "the" only person to get people where they need to go; there is no other out there for them.
My beliefs are that there is a dynamic individual in everyone who can do anything when they put their mind to it. Nutrition and knowing how, what and when to eat is critical to their success, and that with regular exercise we all can reduce the risks of heart disease and many others. I want to help my city look good naked, and I want to breed confidence and pride in ones achievements and hard work.
Fitness and healthy eating is a lifestyle, not a fad. We have one body that carries us through life and we need to know how to take care of it; because if we do not choose to be healthy, then our health will be determined for us, and I can guarantee you it's not the looking glass you want to see.
I guarantee my services and thrive on others success.
Tell us a bit about who you are and the people you reach
I am targeting a higher end market, $80K/year or more for my personal training business, and the average person wanting to get into shape for my public boot camps. My corporate boot camps and wellness programs are designed strictly for business professionals. Corporate training is a new market here. The others already exist.
My corporate boot camp needs to be professional, not fun looking. Classy and expensive, like an elite group. I currently use the colors of navy blues and reds, keeping with the corporate colors. Please look at my web site http://www.superiorcorporatebootcamp.com. My tag line is "The Leader in Corporate Health and Wellness". I like business suits and fit people portraying my image.
My public boot camps are more relaxed, common, ordinary people wanting to change their level of fitness. Ladies wanting to get into bikinis, and guys trying to trim down and get that flat stomach.This is more fun and easy going, but still hard work. My tag line is "Serving Thunder Bay to look good naked." My website is http://www.superiorbootcamps.com. I want it to be fun with military inuendoes, but not scare of the women who will think it's too hard.
My personal training is high end with professionalism and long term commitments from my clients. I want to be their trainer for life. I want them to give me referrels because they love working with me so much. I want them to be able to portray that they are lucky to have a spot to train. I want to give scarcity and demand in my message. I don't want vanity at all, it's not about that. I want people to have the image that through my logo I mean serious business with a high demand for my services and they'd be willing to pay the fee.