Popp Enterprises is a flooring business that provides a variety of flooring solutions for clients throughout North America. The company is a great example of American entrepreneurship as it began with one man and has grown to become a large, national company.
To our clients, Popp Enterprises represents a trusted, loyal, reliable and conservative supplier of high quality products and services at fair prices.
Construction industry, including Architects, Construction Contractors and Sub-Contractors, Building Managers and Purchasing Agents, Government Housing Agencies and individuals looking for an affordable, yet durable and beautiful flooring solution.
The owners see Popp Enterprises as a leading professional supplier of quality flooring. Brand management of Popp Enterprises sees a logo containing elements of being sturdy, conservative, loyal, and trustworthy however, they also want to convey that this is an entrepreneurial company.
The owners see the brand name Popp Enterprises, being used in conjunction with an icon to support the meaning or understanding of the brand. The icon should represent the sturdy, conservative, loyal, and trustworthy aspect of doing business with Popp Enterprises.
Please explore both positive and negative space. Color choices may be strong or muted or even rely on some combination of color and texture.
We would like to explore multiple aspect ratios from roughly 2:1 (two widths to one height) to a 1:1 (one width to one height).
At the end of the contest, we will require the winner to provide the following files in the handover phase:
1. unlocked vector file
2. unlocked .eps file
3. unlocked .ai file
4. large .jpeg file
5. Font names and file location(s)
6. Jpeg Color palette showing all colors used in the logo and their corresponding PMS, CMYK, RGB and HEX #’s.
7. We will check the colors and layers of all of the handover files to ensure that they match the winning design. Please be prepared to handover matching files.