How Michael - PetraSync started their logo design journey
Michael R. McCormick
I am a Certified General Accountant (CGA) in Toronto Canada. Most of my work is with owner managed businesses. I act as one of their key advisers - helping them with everything from financial management to tax planning, corporate investment analysis and business planning. I also do a lot of non-accounting work, helping my clients with management & general business issues.
Tell us a bit about who you are and the people you reach
A professional accountant focused on providing finance & consulting services to owner managed businesses. Too many accountants have a bad reputation for being boring and plain. Must convey a classy yet relaxed messaged. The best analogy is comparing a British island in the Caribbean to Britain. Most accountants are Britain, I want to be Bermuda. A bit more relaxed, welcoming, personable but still very professional, organized and focused.
See the target audience info plus following:
Please incorporate either a palm or a pineapple in the logo. This should be very subtle, more a representation or like a print on fabric, not a photo.
Sizing as follows:
Michael R. McCormick (largest font)
Certified General Accountant (smaller font) http://www.mccormickfinancial.com (smaller font)
* centre all text
- tommybahama.com – love the colours, patterns and professional way it presents the Caribbean (I love this website)
- raffles.com – clean look and reinforces the British heritage
- dedon.de – I like the clean look of the site
The logo is only the first step in what I need done - a website, business cards, print work etc... will following quickly.