Among many interesting proposals that forced our team to think long and hard, this one emerged as the one that, in our opinion, best captured the overall message we want to convey, which has seemingly conflicting elements of both innovation and reliability/stability.
Thanks and congratulations to the winning designer as well as all other participants for the great work!
How mikeB7 started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We make private equity investments into family owned medium sized businesses. Target audience is medium sized business owners (CEOs), running software and services business, who founded their companies and may be interested in selling to a firm (SageLink) he/she has never met. Target audience is 75% male, 25% female, aged 40 - 65, located in the United States.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
My industry, private equity, is a formal, stodgy branded one. I do not want that. I want something more creative, collaborative, design thinking oriented.