How Brian Archibald started their logo design journey
Provida Life Sciences
We are committed to being the leading provider of products and services that offer practical solutions for improving health, longevity and quality of life. That is, we seek to transform lives. Our tagline is: Practical Solutions For Better Living. Our products primarily focus on educating our consumer in the areas we specialize. We sell educational products as well as nutritional supplements. But all of our products are backed by leading industry experts. For example, in our weight loss category, we utilize decades of nutrition and fitness science. We use medical science to ensure the efficiacy of all of our products whether they be in weight loss or other health enhancing categories such as sleep management. All of products are geared towards creating life change and results rather than silver bullets or miracle elixirs.
Thus, we have science behind everything we do, but the solutions are practical.
We advertise through television (DRTV) and through the web, but wish to have a corporate identity that demonstrates strength and scientific integrity but the compassion we have in seeking practical solutions to those in need of improving their health and well-being.
Tell us a bit about who you are and the people you reach
The target market is females and males, primarly 35-59 who seek to improve their health (perhaps they have a weight issue) or overall well-being (taking control of their life).
Our goal is to have a corporate logo associated with Provida Life Sciences that we can associate with each of the brands that we sell. For example, we sell Six-Week Body Makeover. Currently, we brand it as that. We would like to start to advertise that our products are "brought to you by Provida Life Sciences." Thus, our corporate logo should reflect all of our brands (as reflected in our mission) and be able to work well in television media as well as print, web, etc. We would also use this logo on all of our products. We wish to have the corporate logo be the "substance" and the "compassion" behind all of the brands that we sell.
We wish to have people use their creative energies to create something that is unique, but symbolic of the imagry we wish to convey. It cannot speak specifically to weight-loss, although that is our primary product category as of know. It should speak to other types of well-being aids.
Our different brands have their own style guides and there is no pre-determined style guide for this logo, but should be able to work in the aforementioned contexts. We would also this logo on our corporate website and for attracting quality employees and potential future investors.
Note: Provida (or ProVida) is pronounced "proveeda." It means "for life."