Power Diary (http://www.powerdiary.com.au) is an online diary and client management system used by health professionals and gymnasiums. It records appointments, generates invoices, tracks payments, sends SMS and email reminders and manages their client database. The name Power Diary comes from the fact that our system is an enhanced diary.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
Blue? But others can and should be used as well or instead.