Elements that can make the logo, referring to one of three main areas: flexed biceps, bar, halter (although I think it's used a lot), washer, swing, feminine silhouette, fork (and knife), tape, heart beats, shoes, bottle of water, supplement pot, book (guide), elements that refer to balance and harmony.
Do not use: scale (except in the sense of balance, but anything that has to do with body mass), male silhouette or anything that refers exclusively to man.
The logo should convey the following feellings:
- Sophistication (not complexity - the visitor should know immediately that it's a premium site: differentiated content, user experience focused, attention to detail)
- Aspiration (I want to be like, I want to belong to this universe!)