PT Elite is a physical therapy & sports performance clinic in Bozeman Montana.
Bozeman is a mecca for outdoor athletes/enthusiasts and we will probably cater primarily to this culture.
We will be on the bleeding edge of advanced treatment and sports performance practices.
We are in need of a logo design and very much understand the value of "brand."
The clinic name is: "Physical Therapy Elite." Since the name is text rich, we could also build the logo on "PT Elite" for short. However, since PT is also associated with personal training, we want the logo to have the words "Physical Therapy" Somehow incorporated with the logo.
Tag would be: Physical Therapy | Human Performance
Since we are an unknown start-up and in Physical Therapy, my thoughts would be on having a combination mark logo (as you know also better for scale and thumbnails) or a really rad text based logo. Since we are not Apple, a simple icon logo will probably not work for us.
I see the logo as going into two potential bucket themes:
1st - Strong, Elegant, Sexy, clean, modern but timeless.
2nd criteria - Classic Rustic ( maybe sort of a regional feel).
Ideally, the logo will have a "lifestyle" brand feel. We will be sponsoring trail races and other endurance events- so it will be important for the logo to translate nicely onto swag/shirts...and it be something the community would be proud to wear and excited to identify with.
We have attached 3 previous logo comps - none of which are even close to how we would like our brand to be identified.
Logo A: To me this looks very much like what I would see on bodybuilding.com selling protein powder...energy drinks etc. Or the Etnies symbol. Way bro-ish and not sure how it would scale.
*** Even though it is a women owned/operated biz, I do not mind a somewhat “masculine” logo as long as it is sleek. Masculine can define a strong logo, but I would like imagery that does not comes off as “bro-ish.”
Logo B: Just 1999 corporate gross. We are a healthcare facility...but don't want to be overly corporate... rather almost a little more of a "lifestyle" brand feel. Also, as we grow we plan on sponsoring trail/ski races etc. So would like something that you would not feel lame wearing.
Logo C: Incorporates the regional feel, which could be good..but this looks so phoned in. I feel like I could pull this stock imagery up anywhere. Also the lock up with the icon and the text are competing.
***Please do not design anything with any of the three style feels attached.