Completed contest

Philly-based Jewelry Designer Steps UP her Marketing Game!!!

Julie B needed a new logo design and created a contest on 99designs.

A winner was selected from 100 designs submitted by 25 freelance designers.

100
entries
25
designers
1
winner

One of the designers who made it happen

Winner - Janks
This designer is highly professional and able to work collaboratively on a brief. He was also highly responsive with changes and updates. I highly recommend him.
- Stephenie.rodriguez

How Julie B started their logo design journey

Company name

Penelope Rakov

Overview

Penelope Rakov is a Philadelphia-based artist, who loves designing and loves her customers. She designs high-end jewelry in limited edition for women who appreciate unique, expensive and well-crafted jewelry. She has over 10 year of experience as a glassblower and develops her jewelry line using an ancient glass technique, which she makes look fresh and new.

Tell us a bit about who you are and the people you reach

The Penelope Rakov logo should appeal to buyers from high-end fashion boutiques, art galleries and museum shops. The Penelope Rakov brand targets the “Sex and City” type women.

Think: Classic elegance, with a small hint of playfulness.

Target cities: Philadelphia, New York, San Francisco, Washington DC, among others.

Target Buyers:
http://www.sfmoma.org/
http://www.thedcca.org/
http://www.artbma.org/
http://www.joanshepp.com/store/index.html
http://sugarcube.us/
http://www.nanadc.com/

Requirements

We’re looking to portray Penelope Rakov as an upscale, yet accessible jewelry designer. The logo should help establish her and her vibrant designs in this jewelry/art arena.

1. Consider design elements that point to Penelope Rakov’s actual designs and patterns (see attached images).

2. We would like to see versions with her name in Title Case and all lower case.

3. Logo should look good as a color version and in black & white.

Brand adjectives: Detail, original, hand-worked, lacey, surprise, graphic, warm, friendly, excited, special, art, interpersonal, precious.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo.

Custom package

US$495

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Deliverables

AI
EPS
PDF
PNG
JPG

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