Completed contest

Personal Finance Startup needs impactful Logo

Ratebrain needed a new logo design and created a contest on 99designs.

A winner was selected from 154 designs submitted by 41 freelance designers.

154
entries
41
designers
1
winner

One of the designers who made it happen

Winner - DLogan22
Thanks Dan! We are very pleased with the design. Everything was done very professionally as well. We are happy customers!
- Transplastics

How Ratebrain started their logo design journey

Company name

RateBrain.com

Overview

RateBrain was created by a small team of former Google employees to provide easy access to the latest rate quotes from financial institutions, with free alerts that let you know when a rate has changed.

RateBrain is a totally independent site. We made it easy to use because we’re sick of complicated financial news sites that make it hard to do what you really want to do: Track and access the best available rates for CDs, savings and checking accounts. No strings attached, and no advanced finance degree needed.

Tell us a bit about who you are and the people you reach

The average american consumer who is saving more than ever, and is trying to maximize their savings return.

We want to "clear the noise" for this consumer, as compared to the incumbents who provide this info on the web today.

Other, more trafficked rate sites are cluttered with multi-step wizards, tons of intrusive ads, etc. These sites also do a lot of "pay for placement" where they mix paid rates at the top of the rate lists, when those often times are not the best rates.

They also don't have a comprehensive set of rates as we think RateBrain has, and RateBrain also aims to update rates daily.

Requirements

We are looking for a logo for our main web site, as well as any print advertising we may do in the future.

We would love to have the logo incorporate the following concepts (where possible)

(1) simple, easy, fast (to find a rate)
(2) consumer gaining wealth/money (right now we have an up-and-to-the-right arrow on http://ratebrain.com)
(3) empowering the consumer with information
(4) speed/freshness - we update rates daily.

I know it will be tough to try to convey all of that in one logo, but I thought I would be as detailed as possible in my description anyways :)

Capitalization: right now it is RateBrain on the site, but we are open to "ratebrain" and "Ratebrain" as well if it makes sense

Vertical/Horizontal proportion: Would prefer the logo to be much wider than taller to save vertical space

Please do *not* include the ".com" in the logo unless you think it is necessary for your proposal.

Clean, simple, bold typestyle. Nothing too fancy please :)

Please feel free to experiment with different color schemes, different color depths within the word (where the first part of the word is a different color than the rest)

Site logos we like:

http://www.chailabs.com/
http://www.quicksprout.com/
http://chartbeat.com/
http://99designs.com/logo-design/store/11077

Here's the files we would like:

Print file format - .ai (CMYK)
Web file format - .png and layered .psd (RGB)

Please do not use any stock images or clip art in the logo

thank you!

Custom package

US$269

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We teach high school students high school students about the careers available in the construction industry and try t...
design by BoostedT design by BoostedT design by responsif
37
entries
13
designers
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
design by hassashin design by Adam07 design by hassashin
246
entries
54
designers
US$299
My organization is a clothing brand that targets the urban demographic....
design by jayquai05 design by chrisjeffryes design by indraTrikz
148
entries
37
designers
US$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design by Araisya design by rokhimbarokah design by Mbah Muhdi
30
entries
13
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
US$299
design by g roland design by g roland design by betiobca
179
entries
41
designers

We saved a spot for your logo design contest.

Get started now
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
US$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
£199
We are a fireworks display company...
design by nugra888 design by borzoid design by papah jahat
36
entries
12
designers
US$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design by Addictive Ads design by Addictive Ads design by Addictive Ads
149
entries
32
designers