Perfection Fresh Australia needs a new logo for Royal Pom pomegranates

Established in 1978 by the same family which owns and manages it today, Perfection Fresh has grown from a Sydney Markets-based operator to a national wholesaler supplying supermarkets including Woolworths and Coles, independent retailers, fast food chains such as McDonald's, and an expanding number of export markets. Links with international breeders and seed companies, and ongoing international research allow us to bring the world's best practice and produce ideas to Australia. We are proud to have introduced Australian families to many exciting new varieties of produce including Broccolini® baby broccoli, baby capsicums and, of course, the wonderful The Original™ grape tomato. We now offer over 30 branded fresh produce lines - many unique to Australia - and over 40 general fruit and vegetable lines.

Read full details about Royal Pom at www.royalpom.com.au. The new logo will replace the logo shown on the current website. PLEASE NOTE THAT THE REGISTERED TRADEMARK SYMBOL MUST APPEAR IN CONJUNCTION WITH THE WORDS ROYAL POM AS FOLLOWS: Royal Pom® The Royal Pom logomark must be applicable to both Royal Pom pomegranates and, eventually, to be able to be used with Royal Pom value add products including wines, juices, and food products (arils, jellies, etc.) The mark will need to function across the fresh produce market, beverage market and eventually the value added/food market to communicate simultaneously with consumers in each sector. The current logomark and font style – as applied to fresh produce – provides too conservative an image for application to Royal Pom’s proposed wine and liqueur products. It is suggested the mark be redeveloped with a more contemporary, gourmet image, for application to all Royal Pom produce, collateral and marketing media. The new look should achieve a softer, more organic feel, potentially including the gold leaf vine currently incorporated into the Royal Pom website as a secondary element. Contemporary font style required. The “royal” gold colour to be retained.

Every design category has flexible pricing for all budgets. Logo design starts at $399.