We are looking for a logo that:
- has a eye-catching, clever and clean design.
- have a warm vivid color
- will work in black and white as well.
- reflect our company values: expressive, optimistic, sensory, warm and social.
- can be used for print, web, TV. Don't use more then 3 colors and keep it simple "Less is more"
One idea is to incorporate some kind of curl in a cleaver way.
UPDATE 1: We don't want any circular swirl, try to find other ways to incorporate a curl if you think it helps the feel of the logo.
UPDATE 2: Added a tagline that can be used: wellness & fitness
UPDATE 3: If you choose to have a logo mark, make sure that it's some thought behind it and that it somehow connects back to the brand name. The logo mark should be strong enough to stand by it self.
We have added a logoRef image to more visual show what we are for.
A good indication that you have a cleaver logo is that u manage to connect the brand name or some of the brand values in a way that's not too obvious but brings on a smile from the new customer when they see the connection. (This need to be easy enough to do without the designer explaining it).
Don't have too thin or small design elements in your logo. Less is more.
Feminine, Optimistic, Social:
Choose a look of the logo that have a feeling of these values. We still want to be an professional and high end brand that still is attractive to our target audience, so be careful using to childish font. :)
I hope that this can help everyone, if not feel free to ask! :)