PDS - Perth Depreciation Services

PDS (Perth Depreciation Services) - a business specialist in preparing 'depreciation reports' for investment property owners requires a top notch, clean and creative logo. Lots of freedom in the design brief to flex those creative muscles, help shape our business future!

btw the first contest was held by a contact of mine - i am the owner of the company and am very serious about getting the right logo this time. i will personally be reviewing the entries and giving feedback more than once a day. good luck to you all.

PDS (Perth Depreciation Services)

PDS is a specialist in depreciation reports for investment houses.

We have a current logo that we need redesigned. You can view it here: http://www.propertydepreciation.com.au

As you can see it sorely requires this redesign. We are looking for a modern clean design with depth.

The logo should primarily use PDS and not the full name of Perth Depreciation Services, though some designs with the full name are welcome.

Our new logo should work well on a dark and light background, for use on the web and in stationery.

It should definately convert well to black and white - for use in newspaper advertising.

Here is the ratings in case we don't have time to give heaps of feedback (we will do our best though)...

Ratings System:
2 star and below - not really what we are after.
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - we really like the design and will make our final selections from these.

Please note the first contest mentioned that their shouldnt be a house theme, i dont want to rule this concept out this time.

please note for those who are unsure depreciation all about assets reducing in value therefore some kind of reducing colour theme may work well.

good luck to you all!

- modern, clean design with depth
- suitable for light and dark background
- to be used in print and web environments
- creativity
- final file in vector format
- Web 2.0 welcome but not necessary

- Designs that look like they are done in paint
- Designs that are not 'polished'