Fat, Drunk and Fancy is a food and lifestyle brand that focuses on supporting people who want to feel connected to family through the food experience. The name of the brand is a play on words and so we were looking for that creativity in the logo design, along with with minimalist/rustic elements. We saw several designs that we were drawn to, but it was ultimately Jamie's design that spoke to us and we felt captured the brand. Jamie (jpmedia) was easy to work with - responsive, timely, and captured what Fat, Drunk and Fancy is all about. The play on words that means so much to us really comes through in the subtle differences in the fonts that Jamie chose. We look forward to working with Jamie and jpmedia again in the future!
How Michael Grasso started their logo design journey
We've got almost everything a start-up management consulting firm needs, except for a logo and a standard set of colors to use on our marketing material.
the parkville management group
What inspires you and how do you envision the design for your business?
Yes, the company name is meant to be in lower case! We project an image of being safe & reliable, but need to emphasis our difference: we are not bound up in rigid methodologies, and believe that the simplest solution to a client's problems is normally the best one. Most of our work comes via referrals, and our existing clients describe us as having great relationship skills (ie, we actually listen to what they want!) and having innovative yet simple ideas and approaches.
A recent example: we were called in by a client to help them get a project back on the rails. When we reviewed the business case for this $30M project, we noticed that over 90% of the benefits came from something that would cost less than $1M to implement. We pointed this out to our client, and helped them refocus the project on that one thing. The end result was that our client now has an operational system that will save them millions each and every year, instead of a behemoth of a project that might never finish, but would almost certainly never provide pay back.
So, that's us...
- A logo that reflects professionism, reliability, trust
- Simplicity is key: understated without being bland
- "the parkville management group" is in lower case. The founder is a fan of e.e.cummings.
- A simple, soothing set of colors