How Latigo Associates started their logo design journey
American Junior Paint Horse Association
The American Junior Paint Horse Association is the youth association of the American Paint Horse Association. Anyone aged 18 & under (as of January 1st) with an interest in Paint Horses is invited to join the “j”.
The AjPHA offers activities geared toward youth, including a youth leadership conference, art contest, photography contest, short story contest, and horse judging contest.
AjPHA members are part of a huge family of friends sharing a common bond- a love for the American Paint Horse. AjPHA offers something for everyone, no matter how long you have been riding, where you live, or the discipline you enjoy. AjPHA has members who show on a regular basis, members who ride for fun, and even members who don’t own a horse.
Tell us a bit about who you are and the people you reach
A child to teen female from a lower to upper middle class family of either white or Hispanic origin, who loves horses, but may not own horses. She is educated in public schools primarily, but could be home schooled or receive on line education. She wants to belong or be accepted and is competitive. Her parents or another adult supports her in her interests. She is above average intelligence or common sense and has a strong sense of responsibility. She is loyal to the things she’s involved in and, in addition to horses, she is active in school programs and activities, which she must manage in order to get involved. She is seeking an activity that provides for independent activity and social interaction. She needs mentoring in her growth with horses and will seek relationships with others interested in horses. She is instant communication/social media savvy.
Please review current logo and look of association at http://www.ajpha.com/aboutus.aspx. The logo must include an image of a well conformed Paint Horse, be teen oriented, with bright colors and a captive look.
NO REARING, JUMPING, BUCKING OR WILD LOOKING HORSES.
The current logo needs to be updated and have appeal to a teen audience. It will be used on print material, clothing, and other promotional items. Logos submitted will be displayed to a youth task force for opinions and feedback.
Colors can be artist choice and do not need to reflect colors indicated on web site.