Digital Bridge Tutoring (or DigitalBridge Tutoring if more effective...)
I am an energetic, creative and professional teacher starting an online high school tutoring business focusing on Science. In my former careers I was a performing musician, private teacher, and high school music teacher. I want the feel to be modern, professional, energetic, successful, and affluent. Basically think of the things that parents would want for their students in life and academic studies. My rates will be on the higher end of things.
The image will be focused on professional, efficient, 21st Century education for the 21st Century Student. It will appeal to the adolescent digital culture, and will cater to the desire for parents to have their children be successful in their studies. It will be hip yet professional. The service offers parents the opportunity to feel good by providing the best advantage for their children. The online model saves the parent from having to drive to yet another lesson, and provides a comfortable and secure learning environment. There is also no embarrassment or teasing related to having been seen entering a physical tutoring location. Further, it facilitates those students who are trying to enter undergraduate studies.
What distinguishes this business from the local competition is its focus on the cyber learning model. Additionally, most tutoring services offer limited help on senior high school science courses such as Physics, Chemistry, and Biology.
My target audience will be those students looking to raise their grades to gain admission to the post-secondary institution of their choosing.
Make the logo: scalable, describable, memorable, and effective even without color (although I do want color).
Use the full name "DigitalBridge Tutoring" or "Digital Bridge Tutoring", whatever you think works better for design and branding purposes. I would like a logo which includes the name, but that can stand alone. I currently own several different variations of URL's in this name, I believe the strongest for SEO would be http://www.DigitalBridge-Tutoring.com. I imagine a futuristic surreal or time-space travel type of feel, but it needs to be simple, scalable, recognizable. I want the logo to convey that this service will provide a bridge to cross and close gaps in understanding and knowledge. A bridge from confusion to clarity, from struggle to success. Modern, futuristic, young, fresh, hip.
This 'DigitalBridge' is also the way that the student and tutor are communicating, via the internet.
The big hurdle I think is this: appeal to the customer (the parents) who are paying the $$$, and also the client (the students) so that they don't resist based on it being 'uncool' or whatever.
Buzz words parents want: professional, results, accountable, safe
I want the feel to be modern, professional, energetic, successful, and affluent.
Kids want: be cool/accepted, to win in life & studies, power, influence, popularity. Digital, matrix, avatar?