To boil it down, we are going to be showcasing area apartments on a local TV channel in the form of slideshows and video tours. It's much like some of those real estate TV shows some of you may have seen on your local cable channels, except it's for apartments. We'll also bridge over to the internet using our website to showcase the apartments there as well.
So, what we're looking for is a clean, modern logo that can show at a glance the TV and web concept simultaneously somehow. If you're going to incorporate an apartment in the logo, make sure it is more of a Florida style apartment - no high rises, etc.
We have no current color scheme picked out yet, so we're at your mercy, but again, I would stick with a Florida theme.
CLARIFICATION ON TYPE OF APARTMENTS -- Folks, our target apartments are
college style apartments in a college town. So, as mentioned in the
brief, no high rises -- a few stories are fine. They have pools, lots
of landscaping, etc. Look like condos of sorts.