Phil Dawson is currently entering his 13th season as a placekicker in the NFL. He is one of the most accurate placekickers in NFL history. A two time all american at the University of Texas and member of their all century team. WIth over 20 years of playing experience, he is looking to start a business where both placekickers and the coaches who work with them will be taught, trained, and equipped to improve their overall football team through focusing on the special teams aspect of the game.
1) Football Coaches at the middle school, high scool, college, and professional levels
2) Kicking Specialists at the middle school, high school, college, and professional levels
3) Kicking Specialists who are interested in improving their skill.
4) Coaches who are serious about gaining the "edge" over their opponents through exploring the widely misunderstood kicking game, using fundamental football principles to enhance their special teams, and looking to identify and utilize the skills of their specialist to help the overall team improve.
The logo is to emphasize the "edge".
new, fresh, innonvative
the font is to be bold yet simple. not many colors. burnt orange, black, and white, possibly grey. a futuristic flair to it. the word edge will need to be easily recognizable (similar to espn), and portray a sense of sharpness, or a sword or other pointed shape running through it possibly. this logo will be used in a variety of mediums including, print, net, shirts, wristbands, hats...