I'm going for negative space incorporated into the design. I like seeing more than one picture. WWF is not quite what I want, more like finally seeing something that isn't instantly recognized. Really though I just want to force the audience's brain to put stuff together.
I want simple, flat. I like shapes and icons. Avoid all the common stuff like arcs through initials, etc. This has to be unique, easy to identify, and scalable.
This has a ton of what I like. http://designshack.net/articles/gra…o-designs/
Standouts are Batbar, Space Secure, Martini House, Pendulum, Wooden House, The Panda, The Guild of Food Writers, Three Nuts, Unique Idea, Happy Catfish, Mask, City Direct, Pelican, Vino Piano, Art Peak.
I want to have the icon eventually be enough on its own. So it should be easy to recognize just that while being small. Some designs I've seen had too complex icons that wouldn't shrink that well.
Let's start with black and white and make that work before we move to color. I love apple. So simple, so clean. Nike, same reason. However like I said, negative space.
Our company is about progress, one step at a time, one habit at a time, one goal at a time. While brainstorming we like steps, we like maps, bridges, foot prints, highways, paths, owls, mountains, eating symbols like cutlery, plates, etc.
Ultimately I don't want to be common, I don't want to be fancy, I do want negative space.