File #1: 99designs_original_mockup.jpg - We have been using this mock-up as a placeholder. We cannot use the "M" in this logo concept as the license for this stock image does not allow us to trademark the logo. We like the "M" because it's bold, simple, and could easily be converted into an app icon. You do not have to follow this concept, and should feel free to be creative, but this is an example of something we do like... and would like better if it had more of a Web 2.0 quality.
File #2: I show this as an example of how our logo will be presented online. It will be in a header... so a more horizontal version is needed... and will be in smaller areas where something more vertical may work better.
Also: We need our logo to display well on both light and dark backgrounds. When you present your concept, please display on both white and black. We will also want a very simple version of the logo... simple one-color black, simple one color white. We will also need to be able to translate all or part of the logo into an app icon. These are just things to consider in your presentation.
Our customer "avatar" is as follows:
Gender: Predominantly male. 75% male – 25% female
Income: U.S. upper-middle class to very wealthy
Education: They have a college degree at minimum, and most have a graduate degree.
Career: Mostly professionals – doctors, lawyers, accountants…
Interest: All will have a higher than average interest in the financial markets.
Thank you, please feel free to ask any questions.
UPDATE: 3/8: I neglected to mention that we do need an area of the logo that will have a tagline. Currently, our tagline is "Investment Trading Strategy"... but it may change so I need the ability to edit this if needed if that tagline changes in the future. The longest tagline it *could* be is "Fundamental Momentum Investment Strategy"