Completed contest

Modern logo needed for The Experience

Sarah Lewis needed a new logo design and created a contest on 99designs.

A winner was selected from 604 designs submitted by 159 freelance designers.

604
entries
159
designers
1
winner

How Sarah Lewis started their logo design journey

Summary

The Experience is a church, but it's not at all typical church so we want a logo that reflects that. See the full brief for details + logos we like.

Company name

The Experience

What inspires you and how do you envision the design for your business?

About The Experience

The Experience is a church for people who aren't sure about church (wecall ourselves a "spiritual family"). We have a lot in common with"typical" Christian churches (a worship service on the weekend, etc.)but we do a lot of things differently. Our atmosphere is casual (instead of pews, we sit around round tables), our music is modern and upbeat, and we're extremely friendly.

The Experience started in 2004 with just a handful of "core members"and has grown to weekly attendance of about 200 people. We've recentlymoved to a new, larger location and decided that it's time to get a newlogo that represents our focus. We're up against a deadline for oursignage permit, so 99designs seemed like a good option.

Target market

Our marketing is targeted at women in their mid- to late-twenties. Mostare married and either have children or are considering having childrenin the next couple of years. Income varies widely but would beconsidered mid- to upper-middle-class.

In terms of mindset, our target woman doesn't currently attend church. Her opinion of Christians is neutral at best, or possibly slightly negativebased on previous experiences with church or Christians. She caresabout her family but so far, church has not been a central part of herlife.

She probably won't come to The Experience because she's looking for achurch but rather because one of our events (a barbecue/carnival in thepark, women's self defense class, tutoring program, etc.) meets a needshe has. She'll get more involved when she finds relationships and joy that's been missing from her life.

It's important to note that while women are our target, it's usuallythe husband/father who will determine whether the family attendsregularly (in general, Mom will go to church where Dad is comfortable).So the logo should definitely stay away from a strictly feminine approach.

Goals and personality

The overall goal of the new logo is to present a consistent image that accurately represents who we are. Our core values are relationships with God and other people.

You can see more about our organization at our website [http://livetheexperience.org ]. It is in desperate need of a redesign(that's next, after the logo) but the pictures and content might giveyou an idea of who we are.

Logos we like

Most of the logos we like best are fairly abstract rather than clip-art-ish. Some of our favorites from other churches:

Watermark

http://www.watermark.org/

Like that it's clean and simple (but memorable), and the elements could be used independently if needed depending on context.

Northgate

http://logopond.com/gallery/detail/37819

Like the vibrant colors and modern look.

Northridge

http://www.mychurchlogo.com/gallery…EBONLY.jpg

Like the contemporary font and fun colors. We don't have an "obvious" image like theirs, though.

Red de Ministerios Dinamicos

http://www.mychurchlogo.com/gallery…EBONLY.jpg

Like the dynamic feel and bold colors. The actual art might have been a little better executed, though.

Life Fellowship

http://www.mychurchlogo.com/gallery…EBONLY.jpg

Like the friendly, community feel. We don't really like the font. Oh, and we're not a Foursquare church. :)

Notes on feedback and ratings

I try to rate every design, but don't leave comments on individualdesigns unless there are specific aspects that I want to discuss(like/dislike/need changed/etc.)

Here's what my star ratings mean:

1 star = Can't imagine using it for this project

2 stars = It would require too much time to modify it for our use

3 stars = There is potential here, with some changes

4 stars = Very good fit with few changes needed

5 stars = A final contender with no changes needed

Wants

- We like strong, energetic, modern, friendly logos. No pastels here! We don't have specific colors in mind, though, so use your designer's intuition. :)
- The logo will be used on everything from our building sign to our website to t-shirts, so it should look good in color or black-and-white, and be readable at small sizes, too.

Don't want

- Because our target woman probably doesn't have positive associationswith church and Christianity, we want to avoid any overtly religiousimagery (cross, dove, praying hands, etc.).

Custom package

US$528

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
US$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design by Shantall Rueda design by Dasha M. design by Dasha M.
49
entries
18
designers
US$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
US$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
US$299
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design by A creations® design by 13MartaDP design by Artwild
330
entries
90
designers
$399
Films and Documentaries about Endurance Sports / athletes....
design by Tisha art design by smARTbrain™ design by double hand
105
entries
25
designers

We saved a spot for your logo design contest.

Get started now
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
US$299
Oilfield related working with oil and gas. Checking H2S, monitor gas levels. Target is oil companies....
design by signe' design by Bits Graphix design by fenix82
42
entries
12
designers
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
design by Media.Avishek design by IvArt
186
entries
45
designers
US$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design by ZALMA_212 design by ZALMA_212 design by ZALMA_212
65
entries
19
designers
US$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
design by alysa_soebandono design by alysa_soebandono design by alysa_soebandono
66
entries
20
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design by Addictive Ads design by Addictive Ads design by Addictive Ads
149
entries
32
designers