We want the logo to be modern, clean, relatively simple, and gender neutral. Both the text and the logo should be distinctive enough so that they can stand alone.
Some suggestions: Try incorporating the theme of "Forward" into the logo, such as an arrow, or something abstract. Other designers may wish to pursue the FN as the basis of the logo. Be creative, we're open to ideas. The "Forward" in the name means progress and forward thinking, so let that guide your creative process.
Our company distributes dietary and nutritional supplements. Our target customer is well-informed, health-conscious, and driven. They are not distracted by flashy buzzwords, and are more focused on actual results. Our mission statement is to provide members of the health, wellness, and fitness community with products that meet our high standards for transparency, utility, and value. The logo should embody these values and attract those types of customers.
Thanks to all the contestants, we look forward to seeing your work.