The products are small batch custom infused simple syrups for specifically mocktails, in which we'll create fun and entertaining content teaching people how to make amazing mocktails that don't need alcohol.
There will be no language on our packaging to mix our syrups with alcohol, like every competitor we've come across. Though you can mix with alcohol, we chose to market our product to be "free" of alcohol, "free" of chemicals, but also free of social pressures, free of DUIs, free of guilt, free of anxiety, free of hangovers and free of dumb drunk fights.
Our brand "FREE," is to play off the phrase "free drinks," because who doesn't like free drinks?! But most importantly, the word "free" is about freedom of expression, freeing yourself from addiction, perhaps even a bad relationship, while being empowered and free to live your best life.