GiftEats (company name): Treat your friends to their fave eats and drinks (tagline)
Out of town the night of the big get together? Gifteats allows you to order (food and) drinks for your friends from their favorite local places. With Gifteats you never miss a night out.
GiftEats allows you to instantly give bar and restaurant money to a friend or loved one quickly and easily online or via your phone.
Sort of like a online gift certificate without having to go to the bar to buy it and without having to carry around a card to redeem it. It's quick and easy. It's about facility and speed and social connections.
A few use cases:
*Have you ever been unable to make a colleague’s birthday party and wished you had a way to send a gift in your absence?
*Have you ever wished you had a way to anonymously buy that hot someone at work their first drink at Thursday happy hour?
*Have you ever been away for the Holidays and wished you had a way to buy a round of drinks for Uncle Chip at his favorite watering hole?
Some key points about the business is that it is about "giving" and "connecting with friends", not about discounts or bar tabs or beer specials.
It's about positive vibes, but still hip to hold up to the chic urban demo (outlined below). Daily Candy's logo is iconic and craftsy. Might be a good starting point. Maybe a hip, retro stamp or calligraphy could be interesting. Just thinkn out loud here.
22-45 yrs old.
High household income.
Discretionary income to spend to socialize with friends.
Eats out a lot.
In well-connected social circles.
Some social pressure to show up to events.
Clean logo that is iconic and pops through the darkness of the city bar at night. Looks good on a sticker than can be placed in a bar window,
Looks good on the web and on the phone.
VERY IMPORTANT -- Different than many of the logos in the local space:
See attached file for a slide with all of these competitive logos.
No set colors or forms that I am looking for.