We are FANTIX, an Australian Startup about to go live with unique daily deals sold via our website http://www.fantix.com.au.
Our tag line is “It’s A BIG Deal!”
Our focus is on selling a heavily discounted tickets (thus “tix”) to an awesome experience, be it at a live concert, great restaurant, unique adventure, or a one off chance for Fans to get a must have product or service at an unbeatable price.
Our key point of differentiation (we know there are many Groupon clones out there) will be to offer unique tickets that appeal to true Fans (i.e. connoisseurs). Think of people who need to buy a computer, but choose an Apple because they are fans of the Stunning Design.
We need a logo that reflects this. Think Simple, Clean, Stylish, Upmarket, Iconic, & Cool!
We plan to market ourselves heavily through social media and seek a logo (or simplified version) that is instantly recognisable on Facebook and Twitter feeds.
We will be offering different deals for specific cities throughout Australia, starting with Sydney
Be Funky, Think Different, set your Mind Free and show us your Passion for Awesome Design!
We promise to provide a heap of feedback, answer any questions, and there may also be additional work for the winning designer as we roll out.
Young adults, professionals, through to parents with teenagers
Rough age range 18 to 40, male & female, internet literate
Uses social networking at least weekly, and internet/email daily
Has expendable income but HATES getting ripped off
Sees themselves as deserving of the finer things in life
We are the Groupon for FANS of an Awesome Experience & A BIG Deal! Our logo must be Simple, Clean, Stylish, Upmarket, Iconic and Cool!
The logo shouldn’t look cheesy or cheap. We'd like our logo to have an air of exclusivity about it our competitors are aiming for the cartoon crowd. See http://www.spreets.com.au http://www.scoopon.com.au
We would like to see the letter “F” capitalized & some variations
Colors: we like blue, silver, & purple, but show us an Awesome Design in a different colour or multiple colours and we’re sure to fall in love!
The logo must look great on a light or dark background & be instantly recognisable (or simplified small version) for Facebook and Twitter feeds
1.The ".com.au" could be included
2.You can include “Sydney” (our launch city) but it must be done in a way that allows it to be swapped for another city
3.Our tag line “It’s A BIG Deal!”
We want our customers (our FANS) to feel the same way about our logo as they will about our deals. We want them to see it and have a “That’s So Cool!” moment, and as with all True FANS, we want them to be Passionate about it!
That’s exactly how we hope to choose the winner of this contest. We hope to be astounded by YOUR CREATIVITY, then choose the logo that we’re most Passionate about!
Winning designer to provide Print file .ai (CMYK) & Web file .jpg
Thanks in advance for all your hard work!!!
New Design idea attached! See what you can come up with in terms of colors, fonts, sizing, spacing etc.
I'm still open to other ideas!