The logo is for a company which runs and sells advertising on a chain of community websites (forums,wiki,gallery etc) for the British military.
The company wishes to portray a professional and modern image, allowing our websites to be sold to potential advertisers under one banner. The websites themselves are very popular with a great target audience for advertisers, but have humorous names and a quite rebellious image that doesn't suit pitches to media buyers. The new brand, Military Media, is to be the respectable face of these sites.
The 'military' part of the name is less important than 'media' - we want to represent a range of online media publications, similar to a magazine portfolio, and the fact that these are military is important, but secondary. We therefore do not want designs that are too military - weapons, stencil font etc. It may be that there is no military element to the design at all.
Since the whole business is involved in the internet, a modern, hi-tec feel is essential.