This new website will allow customers to enter in profile information for themselves and family members, likes, dislikes, allergies, special diets, etc. The site will then select a weekly dinner menu for them (that they can change), and print out associated recipes and itemized shopping lists.
Target audience is anyone who is juggling a hectic lifestyle while trying to offer and prepare healthy meals for their family. Some targeting may be more to working and stay-at-home moms.
Clean, attractive, web 2.0 style. sample color palate that can be used for site design based around logo. Site design may be another potential available project. Should evoke thoughts of food, or menu. Should help with concept of time savings.