Our current company name is InHome Personal Training & our website is http://www.pghpersonaltraining.com.
We are a small personal training business providing customized personal training and wellness programs for our client base. We are changing our name and looking for a new logo as over the past 5 years our business has grown and expanded its service offerings.
What separates us from our competition is our strong educational background. Hence the name Mastered Fitness. We are trying to emphasize our education. All of our trainers have a Bachelors Degree in the area of fitness and or exercise science as well as a Masters Degree in Exercise Physiology or a higher level post graduate training certification.
Our primary service offering is customized in home personal training. We also offer Corporate Wellness, Bootcamps, and Sport Specific Training.
We want to stand out from gyms and personal training studios and have a logo that conveys our educational background and various fitness and personal training services that we offer. We want to appeal to the "real person" not the fitness buff or the fit college kid.
Stylistic Elements that we do NOT want to include are icons such as weight lifters, body builders, people posing, images of fitness equipment, etc. You know all the bland stuff that is over-saturated in the market already.
Our target audiences range by service and include:
- Women & Men Ages 30-60
- Companies (5-100 employees)
- Local High School Teams & Athletes.
With all of that being said we are very open to the creativity of you as a designer. We certainly want our company name conveyed in the logo along with some sort of image/graphical element to it.
Please feel free to post any questions, thoughts or concerns. Thanks