How Market Defender started their logo design journey
A professional logo is required for Market Defender, a site which will help you identify who is bidding your keywords and track your competitors ad copy.
What inspires you and how do you envision the design for your business?
The logo for Market Defender should be clean and transferable to various mediums (vector). We do not want a logo which is simply a basic rounded font like so many other Web 2.0 logos... we want something that stands out and identifies Market Defender as a leader in the field.
The logo should work in a variety of colours - we have no specific colour in mind for the final website so please feel free to post your favourite variation along with a black and white copy.
Keywords to consider are search, defence and strategy.
Feature of the Market Defender system:
Queries any keyword (or bundle of keywords) every half hourRecords the PPC position & ad copy used by you, competitors & affiliatesAnalysis of ad text and landing pages using our unique quality scoreBuilds to give in-depth analysis on competitor aggression and offersMonitors your brand keywords and alerts any unauthorised bidding (affiliates) Monitors the share of voice within your market place Analyses competitor aggression during the day and informs on day parting strategiesCustomisable reports to deliver the information you need when you need it
- Vector based logo
- If you use colour, a black and white version should be included.
- A brandable, clean, logo
- Simple font based logo (i.e. typical Web 2.0)
- Unprofessional design