How In Serious Business started their logo design journey
In Serious Business
We are a new training and consultancy agency in The Netherlands! We help companies to develope their customer experience, sales and leadership. We work for service companies, retailers, entertainment companies and hospitals. Other than that we service (local) government but do nog target those in our marketing approach.
We help these companies to improve the experiece customers have by following the logic of a Harvard study: ‘the value profit chain’. This study proves that growth in employee satisfaction and growth in customer satisfaction automatically leads to growth in ROI. In other words, happy people make happy customers and happy customers make companies more money... Simple and effective.
We organize trainingsessions, experience expeditions and theatershows about customer experience. Our (future) clients run serious businesses, like hotels, shops and hospitals. So that means we operate ‘In Serious Business’ and on the other hand bring tools and solutions to make people in these businesses happy!
Tell us a bit about who you are and the people you reach
We do business with executives/managers and HR managers of the companies mentioned. Although these are our sparring parnters, we perform training for the total organisation. So we should have an attractive design for all of the people in the company. From boardroom to operations.
We are looking for a logo that reflects our filosophy, however without using the classic smiley etc. A contemporary design that goes well on a website with a white background. A design that also reflects values that drive us: sustainable growth (of people), creativity, innovative approach and brusk charm... We like green, blue but also like surpises that sprout from your creative brain! Shiny effects are also appreciated, but not a necessity.
We are looking forward to driving an inspiring business and therefore looking forward to your contribution to that!
We would like to be able to use the font used in the logo in our wordprocessor...
We have attached a screenshot of a website. This is the website of one of our partners, pls do not use it as a ba