BRAND ESSENCE: Given people can sometimes invest millions of their dollars with us, we want the overall effect of our logo (i.e. colors, font, orientation and mark) to convey a company who can be highly trusted to manage their money capably, responsibly, safely and successfully. A modern and agile company who can keep up with the latest market trends, yet reputable, reliable, knowledgable, seasoned, steadfast and sophisticated company who is established, honorable tried and true, and has a tremendous amount of integrity when it comes to making important decisions with their money.
WHAT WE ARE NOT: Given our ideal brand essence, we want to ensure that Pearlstone Partners does NOT connote the typical softness that a pearl often can; Ideally we will be able to convey the strength that STONE suggests. We picked pearl because of a history we that involves the the pearl being a now strong product of a process involving friction and adversity – so the result is that it is tried and true over time and now established and reliable as a valuable gem. Also, while we would like it to have a MODERN under-tone – not so much it undermines the sense of being established and trusted like those brands with a sense of history and heritage that conveys experience, integrity and safety. We are not, fledgling, fleeting, soft , whimsical, aloof, transactional, or impersonal.