serena_demaio got their new logo design by running a design contest:
Make a lion the king of our cake buisness #rebranding #luxury #craftmanship #cakes
Check out serena_demaio's Logo design contest…
Art & Design
Business: We decorate and customize luxury cakes for children (80% of the business) and adults (10%), for company’s events (5% of the business). We also bake and decorate cupcakes (5% of the business). The buyer is usually a parent who is a top manager in a large corporation and wants to please their kids with the cake of their dreams. Our prices reflect our high-end craftmanship, attention to details and fabulous taste. Business objective for the logo: we want to rebrand our business, currently called Incredible Cuisine. Originally we planned to have an Instagram page about surprising cooking recipes. That was the plan until very quickly we were asked to bake cakes. It is now time to communicate more clearly our core business: unforgettable luxury cakes.
Logo design content: We wish to see in our logo a lion, either a head or full body, the name of the brand “LEONA CAKES” and it should be clear – graphically – that the business is selling cakes, either literally for ex. adding to the lion and text a cake, a whisk,… placed in a shield, in a banner, close to the lion…., or less literally, for ex. from the texture of the logo reminding glazing or frosting. What the logo needs to communicate: Luxury, reassure potential clients about the high quality of the designs and taste of the cakes, the feeling the business is well established (yet not feel old fashioned). What the lion should be: Royal, confident, calm, at the peak of his strength What it’s not: distant, snob, aggressive, ironic, smiling, an old lion, a cub or teenage lion Usage of the logo: the logo should be readable and clear in small print and on screen in social media. Importantly the logo should be recognizable and beautiful also in single color (back logo on white background for example). Color palette: we like warm yellow gold and warm dark chocolate but we are open to other colors which would communicate high-end price, high-quality, craftmanship.
CHF 499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
serena_demaio collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
We were looking for a design that was creative, minimalist, and memorable - while still getting the correct message across and we found it from Yosiana's design. Additionally, Yosiana was very responsive and provided us with many different looks, to reinforce our decision. Many thanks!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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