We are looking for a clean monochrome color scheme, Blue is our company color (obviously) (so varying shades of blue, greys or blacks may be ok). Our goal is to look professional, clean, and trustworthy, so people feel comfortable inviting us into their homes.
The logo should be flat, 2 dimensional... no bevels, drop shadows, fades, etc... those can be added later on by us if necessary. We are looking for logos like http://www.leacapital.com, http://www.clctaxcredits.com, etc. The logo should look just as good in black and white.
We will need it in a vector format that can easily be edited it Illustrator or Fireworks, to alter the colors slightly.
Elements to consider are Bear, House, maybe repair tools like wrench, hammer, etc. Be creative but keep it simple and definitely nothing cartoonish, or cute.
The final logo will be placed on marketing materials such as a blue item with the logo in white or on white with the colored logo.
The logo composition must be wide rather than tall.