Completed contest

MacBoutique / IpadBoutique - Logos needed for ecommerce store!

Chris Turnbull needed a new logo design and created a contest on 99designs.

A winner was selected from 434 designs submitted by 109 freelance designers.

434
entries
109
designers
1
winner

How Chris Turnbull started their logo design journey

Company name

MacBoutique, IpadBoutique

Overview

Hi! Thanks for reading my brief, I’m hoping someone out there will read this and from the outset understand exactly what I’m after! For many years I have been working as a marketer for consumer brands, recently I caught the Apple bug and have decided to start two online boutiques specializing in the sale of gadgets and gizmos for Apple products.

I am looking to launch two brands, each with its own ecommerce store, the first will be called “MacBoutique” the second will be “IpadBoutique”.

As you’ve probably guessed, MacBoutique will offer a hand picked selection of accessories for MacBooks, MacBook Pro’s, iMacs and MacPro’s. IpadBoutique will offer the latest gadgets and gizmos for Apples much-awaited iPad.

I am starting with a blank slate, which is a little scary but a great opportunity for someone who has the ability to visualize and develop two standout identities that will support one of the world’s most iconic brands.

Tell us a bit about who you are and the people you reach

Creative individuals, geeks, techno freaks, students, Mac enthusiasts, trend-bandwagon types, Gift shoppers.

Requirements

I want to avoid taking any lead from Apple, their website or styling. I want MacBoutique to be unique and distinctively its own. The two identities “MacBoutique” and “IpadBoutique” should share similar styling but each must have individuality.

Logo 1 Requirements:
Brand: MacBoutique
Tagline: Gadgets and gizmos for your Mac.

1. Text based logo.
2. Clear strong typeface for “MacBoutique”.
3. Black/White compatible.
4. Possibly supported by a line drawing or icon.
5. Has a “fashion boutique” meets “uber-cool industrial design” influence.

Logo 2 Requirements:
Brand: IpadBoutique
Tagline: Gadgets and gizmos just for your Ipad.

1. Text based logo.
2. Clear strong typeface for “IpadBoutique”.
3. Black/White compatible.
4. Possibly supported by a line drawing or icon.
5. Has a “fashion boutique” meets “uber-cool industrial design” influence.

An overall feel of simplicity is a must for both logos.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please experiment with color.
Please do not use any stock images or clip art in the logo.

If you have any questions please ask. Thanks!

***UPDATE***
I've added some example logos. This is the styling I like.

***UPDATE***
Here are our existing logos for reference, we are looking to out do or refine these designs

http://www.macboutique.com.au

http://www.ipadboutique.com.au

Custom package

US$370

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Deliverables

AI
EPS
PDF
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JPG

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