Pizza and pasta appeal to all ages and are always a great Family choice, as just about everyone can agree on it. Luigi's Pizzeria is a natural choice for families and groups. We serve pizza and best with the best and freshest ingredients we can buy.
Our marketing efforts will be directed to the decision makers of those groups (the ones who are paying). Age 25 to 49. Our overall strategy will be to elevate brand awareness so that anyone visiting the area will know that Luigi's Pizzeria is a top of mind option. This will include vigorous efforts on the Internet to achieve high ratings on such traffic drivers as Yelp, and PDA or Cell Phone search applications such as YP Mobile.
We want a bold yet simple and easily recognizable logo design that captures the traditional Italian feeling and is congruent with what people might think of when they envision a "Luigi" (referring to the jolly old chap in Super Mario Brothers). We want a warm and inviting logo vs a modern or edgy logo with warm traditional Italian colors