I am not in any way in the apparel business but like so many have wanted to start a custom line beginning with tshirts. Now understand, the behind the scenes work is already done. I own the trademark (which took awhile to get....government!!...yikes!!) and I own the domain http://www.killerdna.com The key thing about this apparel line is to not rush it!! I dont need this line to pay the mortgage or put myself through school. i want to take the time to do it right. KILLER DNA means so many different things to so many different people when they hear it or read it and thats what I like....different responses, different interpretations!! I am someone who likes edgy but not trendy things! I like things that are simple but DIRECT... This brand will be seen as something you have wear to bring out the uniqueness in each one of us!
Killer DNA get a response from men and women. Although the response is very different it definitely gets noticed in its current state...will show the current logo below!! When a women, especially in cosmetically driven states wheres a tank top of tshirt...men noticed the name and joke.."is it killer dna or a good plastic surgeon?"...funny yet interesting!! I want this to appeal to both sexes but for different reasons. A woman asked me to put it on a BABY outfit...I asked why and she said because the baby was so cute...she had killer dna from her parents....again, funny and interesting! I have some guys that fight MMA and thought it would be cool on shirts because they are killers!!!....get it??? DIfferent things to different people!! The target is ages 15-45 men and women because it will mean different things to different people!!!
Ok here we go:
The world of tshirts and logos does NOT need any more SKULLS,TRIBAL or "tattoo" designs!! Nothing that looks ed hardy or affliction...so lame and over done!! I need SIMPLE BUT STRONG. Many "designers" before tried to incorporate the HELIX that is seen in DNA structures. I have that currently and although a good idea, we just look to trendy and tribal....so I dont like it! BELOW IS MY ATTACHED CURRENT LOGO...pls avoid anything like this!!
NO existing clip art.
Nothing "cartoon ish"
THINK...simple but punches you in the face!
Not so fancy its not legible...
Avoid "worn fonts"...looks to abercrombie
Imagine something cool on a tshirt yet cool enough to stitch onto a sleeve of a polo if KILLER DNA was sponsored something.
The logo does NOT need to have the word "clothing" like my existing one has.
I would like the files in JPG, PDF and EPS. Seems like every printer want the eps file.
last requirement....WOW FACTOR!!