Middle Child Meadworks will be New York City’s first meadery to bring a local craft spin to mead (honey-wine), a beverage produced from fermented honey. Similar to a craft-brewery, we will sell mead through our taproom and eventually expand to retail stores and bars. Our product will be packaged in glass bottles, cans, and sold on tap. We plan to directly compete with the high end beer market and wine market and want to appeal to both consumer pools.
Target Audience: Our target audience is educated alcohol drinkers (both male and female) aged 21 - 35. We want to differentiate ourselves to this audience with a contemporary logo that is uniquely recognizable and will cause the consumer to look twice. (Potentially through the use of a visual double entendre / negative space, but this is by no means required)
Name Meaning (Important): The name "Middle Child Meadworks" is a reference to Mead’s position in the alcohol industry, playing on the idea that mead has largely been ignored or forgotten in the alcohol world in a way similar to that of a middle child in a large family (i.e. feeling left out, looking for attention, a.k.a. the middle child syndrome). We are looking for a design that cleverly incorporates this concept into our name and logo. This will ideally includes some type of character that people can identify as "the middle child" such as a boy, girl, silhouette, bee, bear, or honestly anything else you can think of. This is important as we want something that consumers can relate and/or emotionally connect to.
Logo Usage: Our logo will be used on glassware, bottles, cans, apparel, social media, store signs, and stationary. The logo should be able to be used in conjunction with the company name as well as standalone (unless the logo is combined with the name).
Style Preference: Interested in all styles except monogram.
Color Preference: Slight preference for colors to be yellow, dark yellow and black. Open to exploring new colors suggested by designer. The logo should be able to work monochromatically as well.
Honey / bee references: Given the product, many of our competitors design their branding around honey and/or bees. While we are open to this, it is by no means a requirement. If a bee/honey is included, we want it to clearly stand out from competitors.
No renaissance / viking / ancient civ. references: Many mead producers brand themselves as being ancient and into vikings/renaissance fairs. We are a modern brand and not interested in this type of design.
Highly responsive in providing feedback. If you would like to reach out with questions before spending time on a concept, we will respond as soon as possible (note we are EST time zone).