middlechildmead got their new logo design by running a design contest:
Looking for a contemporary logo design that plays off the company name.
Check out middlechildmead's Logo design contest…
Food & Drink
Middle Child Meadworks will be New York City’s first meadery to bring a local craft spin to mead (honey-wine), a beverage produced from fermented honey. Similar to a craft-brewery, we will sell mead through our taproom and eventually expand to retail stores and bars. Our product will be packaged in glass bottles, cans, and sold on tap. We plan to directly compete with the high end beer market and wine market and want to appeal to both consumer pools. Target Audience: Our target audience is educated alcohol drinkers (both male and female) aged 21 - 35. We want to differentiate ourselves to this audience with a contemporary logo that is uniquely recognizable and will cause the consumer to look twice. (Potentially through the use of a visual double entendre / negative space, but this is by no means required) Name Meaning (Important): The name "Middle Child Meadworks" is a reference to Mead’s position in the alcohol industry, playing on the idea that mead has largely been ignored or forgotten in the alcohol world in a way similar to that of a middle child in a large family (i.e. feeling left out, looking for attention, a.k.a. the middle child syndrome). We are looking for a design that cleverly incorporates this concept into our name and logo. This will ideally includes some type of character that people can identify as "the middle child" such as a boy, girl, silhouette, bee, bear, or honestly anything else you can think of. This is important as we want something that consumers can relate and/or emotionally connect to. Logo Usage: Our logo will be used on glassware, bottles, cans, apparel, social media, store signs, and stationary. The logo should be able to be used in conjunction with the company name as well as standalone (unless the logo is combined with the name). Style Preference: Interested in all styles except monogram. Color Preference: Slight preference for colors to be yellow, dark yellow and black. Open to exploring new colors suggested by designer. The logo should be able to work monochromatically as well. Honey / bee references: Given the product, many of our competitors design their branding around honey and/or bees. While we are open to this, it is by no means a requirement. If a bee/honey is included, we want it to clearly stand out from competitors. No renaissance / viking / ancient civ. references: Many mead producers brand themselves as being ancient and into vikings/renaissance fairs. We are a modern brand and not interested in this type of design. Highly responsive in providing feedback. If you would like to reach out with questions before spending time on a concept, we will respond as soon as possible (note we are EST time zone).
The logo should be creative and incorporate what it means to be a middle child. We understand this is hard as it is up to your (and each consumers') interpretation, but we are most excited to see the different ideas here. Be creative with it! We look forward to seeing what you come back with.
US$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
middlechildmead collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
If you are looking for a logo designer who can take a tricky concept and help you work through it, Mitch is 100% your guy. I asked him to design a logo that represents a "Middle Child" and he nailed it. With such a tricky concept, I was having trouble putting exactly into words what I wanted but he gave me his unfiltered thoughts on how he interpreted what a "middle child" meant and after that it was just a matter of refining the design. An absolute pleasure to work with, Mitch knocked this project out of the park. Cannot think of a better designer to work with, especially if you need a bit of guidance!
Along the way, they met lots of talented designers…
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