Completed contest

Logo for young start-up « An Apple a Day »

An Apple a Day needed a new logo design and created a contest on 99designs.

A winner was selected from 83 designs submitted by 21 freelance designers.

83
entries
21
designers
1
winner

One of the designers who made it happen

Winner - neptune
did a great job building the artwork/illustration for our "core values" project.
- EcommerceCompany

How An Apple a Day started their logo design journey

Summary

Young start-up providing nutrition/lifestyle consulting, personal chef services, and healthy cooking workshops needs fresh new logo for website, stationary and clothing.

Company name

An Apple a Day

What inspires you and how do you envision the design for your business?

An Apple a Day defines a fresh new concept, where gourmet foods and proactive self-care meet to provide healthy eating solutions. Our customers wish to stay or become healthy through their way of life and so we provide them with the combined expertise of lifestyle/nutrition consultants and skilled gourmet chefs. We empower our customers to lead a healthy lifestyle through individualized consultations, cooking workshops and personal chef services.

The logo communicates the feel of the An Apple a Day concept, it says to the world that with us, leading a healthy lifestyle can be enjoyable, rewarding and empowering.

Wants

- The logo will be displayed prominently on clothing, websites, letterhead and product labels
- The logo could be only text or only an icon or a combination of both text and icons
- We are open to suggestions, but we are leaning towards a colour scheme that is white, grass green and black
- It must feel alive, fresh, professional, pure and clean
- It needs to be printable both in colour and in black and white (vector design)
- It does not necessarily need to include the image of a green apple

Don't want

- An overly cute or juvenile logo
- Nothing new age or hippie
- It cannot be overly detailed since it will need to be easily stitched or applied to clothes.

Custom package

US$250

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