McLellan Marketing needed a new logo design and created a contest on 99designs.
A winner was selected from 186 designs submitted by 58 freelance designers.
Branch Interiors
Branch Interiors is a boutique interior design firm that works primarily with established commercial clients.
Target client is a commercial client, corporate, medical or other. BI provides highly developed creative solutions that reflect client goals and needs, while meeting building and space program requirements and integrating the use of appropriate and innovative products and concepts.
We always put function before form but try to find a blend of the two so that the space is unique but completely supports the business objectives of the occupant.
In addition, BI offers consulting services for sustainable design, including LEED consultation and administration.
Commercial clients who are interested in the design process and have creative ideas, but are not tied to any preconceived notions. We love it when they can follow us outside the box. We love GREEN clients – as in interested in sustainability, but those aren’t every day clients.
They're typically very white collar. Some more creative - like architects while others are pretty straightforward developers or business owners.
All of our clients view us as team members, as we like to run our projects fairly collaboratively.
Create a logo that conveys the simple elegance of BI’s Interior designs. Also include an essence of the green aspects of BI’s designs.
The logo should convey: visionary, professional, simple elegance, credible, knowledgable.
Please do not overwhelm us with many iterations on a theme with only color changes or drop shadows added. If your idea is good, we will get it with a single iteration. Please be diverse and give us many different ways in, but have a point of view on what you submit.
We currently have not chosen a color palate. Feel free to use whatever colors you wish or start in black and white. We can always work around/through color. Naturally, it must scale and work in all sizes.
The winning designer will need to provide:
• Logo options (both in color and black/white)
• We'll need the usual print and web file formats as deliverables from this exercise: CMYK image in EPS/AI format; layered RGB file in Photoshop PSD, PNG format; JPEG version as well.
Find out how a design contest works or learn more about our logo design services.