The site is a comparison-service for quotes (craftsman, tradesman).
Because requesting some quotes/offers on this site is for free, the name is ofri (offer +free). The attributes of the brand are fresh, unique, different. Other companys are conservative, we are alternative. Others are complicated, we are stupid simple.
- The target market are people from 25 to 55.
- Education-niveau is not specific: from no education to university degree
- Users are price sensitive.
- It's a new market
- 50% of the users are women.
- the font-color of the logo should be white and will have a blue background (#3056a7) on our website, like the logos of facebook or prospers.com.
-The attributes described above (simple, alternativ, fresh, etc.) should be included in the logo.
-Don't use complex fonts that one has to decipher. Keep it simple, but still add a little 'creativity'.
-If you add a icon on the left of the logo-text or not doesn't matter. If it looks good, it's great.