We are considering placing the slogan 'transforming bodies, transforming lives' into the logo somewhere if it can fit and looks good. See our current logo - the text at the bottom ended up becoming redundant and we've had to delete it. Perhaps a logo file that incorporates 'transforming bodies, transforming lives' somewhere that can also be deleted.
We are big with the concepts of 'transformation', evolving/change, empowerment and strength. But with a slightly cheeky, fun side (certainly NOT like the hardcore, extreme exercise modes, military etc).
Our business is to transform individuals - mostly males - physically, and empower them with greater confidence. We use the following four tools, which may help in terms of deciding how characters in the logo look, or what could be depicted:
* Strength exercise - barbells, dumbbells, bodyweight
* Fitness exercise - like running
* Nutrition - healthy eating
* Coaching - personal support, encouragement and consulting towards achieving goals