Gamesdiva is an online casual gaming site targeted to women/moms. Target audience are W25-54 with or without kids who need a break from their daily grind to enjoy some “me” time.
Organization name in a stylised type/font becomes the logo.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
We’re looking for feminine, but nothing overt. Our site will not be bright pinks (but pink isn’t outlawed if it’s the right hue). We want the logo to be tasteful but still fun. It’s important to remember the color scheme for the logo will shape the color scheme for the entire site. So keep the colors bearable but still in line with our playful but not too young feel. Lighter colors, pastels. Things easy on the eye.