Razorama.com or Razorama (derived from Razor - the infamous Razor Scooters)
Razorama.com is the largest retailer of Razor brand scooters, replacement parts and accessories on the planet. We are in the process of redesigning the website and have already hired a web designer but they need the new logo in order to get going.
The personality of our website is inline with the brand products that we sell - fun, hip, urban.
Our end users are primarily kids between the ages of 6 and 20, but buyers are primarily parents and grand parents. Additionally, while a large portion of our business consists in selling kick scooters, electric scooters, electric dirt bikes and other human and electric powered recreational vehicles, the majority of our sales comes from selling replacement parts.
Therefore, we want to help people get the right part for their kid's or grankid's electric vehicle (scooters, bike, etc).
So the emotional appeal is fun, but the aim is pragmatic, practical, friendly.
The limitations and nuance of this assignment will require creative thinking.
First: We need to model the Razorama (or Razorama.com) logo redesign after the trademarked Razor logo
The differences and the similarities illustrate the nuance of this assignment.
Additionally, there is no ready made font - the "font" used in the Razor logo is all there is.
While the 'old' logo for Razorama uses the full Razorama.com URL, I want to just use the term Razorama (no ".com").
Since there is no ready made font for the official Razor logo, the "m" in Razorama has to be created from scratch - but the "a" can simply be copied from the official logo and repeated.
Besides the letters, the logo also contains a saw blade. This should be incorporated into the new Razorama logo. See header banner at http://www.razorama.com for ideas.
The official Razor colors are
Red - Pantone 485C
Grey - Pantone 877C
However, We are at liberty to use other colors - note the blues and oranges on our web site. That said, I am not attached to these colors per se.
The idea being that while we need to utilize a similar logo, we also need to create our own identity.
Files attached with various official variations of Razor logos and other backgrounds from Razor.